AI for Health Summit 2022

🇬🇧 Digital Patient’s Journey : How AI can enhance a pharma product launch?

Nov 16, 2022 | 3:15 PM CET - 3:25 PM CET


The role of the internet is becoming increasingly important in patients' daily lives. Searching for information about their pathologies or treatment and seeking others' experiences is becoming a major step of their healthcare pathway. The digital journey influences patient behavior. How can social data be used to better understand patient behavior- starting from Google to social networks?

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